Alexander Zverev from Germany, the world’s second-ranked tennis player, has signed an exclusive three-year partnership with the crypto platform Bitpanda.
As part of the agreement, Zverev will showcase the Bitpanda logo on the sleeve of his kit at all ATP tournaments and Grand Slam events worldwide, starting with his first appearance featuring the brand at the ATP Finals in Turin.
The partnership will also include fan events, social media campaigns, and exclusive content, including behind-the-scenes moments from Zverev’s life and investment tips aimed at engaging and educating both new and experienced investors.
Zverev commented: “I am thrilled to have a strong brand like Bitpanda by my side for the next three years, a brand that shares the same high standards I set for myself.
“Bitpanda’s mission to make digital assets accessible to everyone, giving people more control over their future, resonates with my belief that taking responsibility and pushing to achieve the best are key to success – both on and off the court.”
To mark the partnership, Bitpanda shared a video across its social media channels.
Bitpanda is increasingly focusing on sports to enhance its visibility and attract new customers. In addition to its collaboration with Zverev, the company has already established partnerships with tennis players Stan Wawrinka and Dominic Thiem. Bitpanda is also working with major sports clubs such as FC Bayern Munich, AC Milan, and the NFL.
Eric Demuth, CEO and co-founder of Bitpanda, commented: “Alexander Zverev is one of the most talented athletes of his generation, and recognised for his performance, perseverance and authenticity – values that align perfectly with Bitpanda’s mission.
“We’re thrilled to welcome him as our Global Ambassador and excited to support him on his journey. Together, we aim to inspire a new generation of investors and show that finance, like sports, requires dedication and focus to achieve success. Welcome to the team, Alexander.”
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