The partnership of Tabcorp and PandaScore aims to integrate esports data and odds across titles, with plans to expand to additional games and betting options in the future.
The collaboration will initially focus on popular titles including Counter-Strike, League of Legends and Dota 2, with plans to expand to additional games and betting markets over time.
The partnership allows Tabcorp to integrate PandaScore’s data and odds services, which include player markets and AI-powered odds generation. These services will be distributed across Tabcorp’s digital platforms, mobile apps and physical betting venues.
Tabcorp Trading GM, David Beirne, stated: “This partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors.”
PandaScore’s Head of B2B, Oliver Niner, added: “Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our esports products to a market leader in Australia builds on our existing successes in this market and it’s one we’re confident we can continue fostering growth in.”
This collaboration follows PandaScore’s partnership with Amelco to integrate esports solutions into its sportsbook platform. The company has also expanded into new markets, including North America, where it obtained a betting licence in Colorado earlier this year.
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