The LeoVegas Group has expanded its presence in the German online gaming market with the introduction of a sportsbook offering, marking a major milestone in its European expansion strategy.
Already known in the market for its online casino offering, the brand has added sportsbooks to its portfolio at LeoVegas.de, serving a diverse and growing audience across all 16 German states.
LeoVegas said that Germany and the emerging European online gaming market have significant growth potential, and the launch of a sportsbook will appeal to a wide range of sports fans.
Last year LeoVegas introduced virtual slot machines after receiving a gaming license.
The addition of a sportsbook represents a strategic move aimed at offering a more comprehensive gaming experience, meeting the growing demand for a variety of betting options.
To celebrate the launch, LeoVegas is set to launch a nationwide marketing campaign this month called “Thrill Seeker”. The aim is to demonstrate how everyday moments can be transformed into exciting experiences, in line with the brand’s vision of delivering excitement and adventure.
The campaign will use multiple channels, including TV, programmatic advertising and affiliate networks, ensuring broad reach and strong audience engagement. LeoVegas expects the initiative to resonate with both existing customers and new audiences.
In this regard, the German Sports Betting Association (DSWV) has announced that it has strengthened its commitment to innovation and compliance by welcoming two new partners: performanceLiebe and Kerberos Compliance.
The partnerships reflect the association’s commitment to supporting a progressive and future-oriented sports betting industry.
A leading link building agency since 2009, performanceLiebe has established itself as a key player in the sports betting sector. With a portfolio of over 200,000 sources spanning over 50 countries, the company specializes in innovative strategies that help drive traffic and improve search engine rankings.
This expertise is expected to increase the visibility and reach of DSWV members, allowing them to more effectively navigate the competitive landscape.
Kerberos Compliance offers a robust framework of compliance solutions tailored to the complex regulatory environment of the sports betting industry. Its partnership with DSWV highlights the association’s proactive approach to protecting the integrity of the industry.
Don’t forget to subscribe to our Telegram channel!
