Aristocrat Interactive has extended its collaboration with Big Bola, providing the Mexican casino operator with access to an expanded suite of online gaming systems.
Big Bola will implement Aristocrat’s Player Management System (PAM), managed services system, and sports betting solutions to enhance its offerings for local players. Additionally, the agreement includes the use of Aristocrat’s solutions for cashier and self-service terminals, further expanding the opportunities for retail sports betting.
Following its partnerships with Novibet and Caesars in August 2022, Big Bola has signed an additional agreement that includes tools for real-time player engagement, API integration, modern payment methods, and other technological solutions from Aristocrat.
Emilio Quiros, Chief Operating Officer and Head of Business Development at Big Bola, commented on the new agreement: “With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform. Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
Tsachi Maimon, Chief Strategy Officer at Aristocrat Interactive, added: “We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business.
“This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
Following the appointment of Anne Tucker as the new Chief Legal Officer in October, Aristocrat received approval for the first-ever land-based and online gaming licenses in the UAE from the GCGRA regulator.
Last month, the supplier also announced positive FY24 financial results, noting a 20% increase in earnings per share (EPS).
Additionally, Aristocrat recently announced plans to sell its casual gaming subsidiary, Plarium, to the Swedish company MTG for $620 million.
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