Kindred has officially launched its Kindred Sportsbook platform (KSP) in the Estonian market.
KSP’s entry into Estonia is part of the operator’s goal to develop new in-house solutions and gain full end-to-end control over its products, limiting its reliance on external providers.
In its first week of operation in the country, players were offered bespoke profit boosts and other rewards tied to local teams and events, such as the EuroBasket game and an exhibition tennis tournament, which were held at the Unibet Arena in Tallinn.
KSP is built with the optimal gaming experience in mind, boasting features such as BetBuilder and easy platform migration to mitigate disruption to customers.
In addition, the solution introduces dynamic odds adjustments based on cashouts and rentals, which complement local initiatives and brands, which will help Kindred scale KSP to all other available markets.
“As we celebrate this achievement, we remain focused on the journey ahead. Together, we are building a market-leading sportsbook that embodies Kindred’s values of innovation, responsibility, and excellence,” the company explained.
“The launch of KSP in Estonia is more than just a technological milestone; it’s a testament to what we can achieve when we innovate with purpose. We’re excited to continue delivering a world-class sports betting experience to our customers, one market at a time.”
In order to effectively advertise the product, Kindred will have to adapt to updated provisions in the Estonian Advertising Act, which prohibit influencers from participating in gambling promotions.
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