BetBoom has become the betting partner of the Ultimate Fighting Championship (UFC) in Latin America, excluding Brazil.
The company already acts as the official betting partner of the UFC in the CIS and Eurasia. BetBoom will now be integrated into more UFC events, with a special focus on Spanish-speaking fans in Latin America.
Now, at UFC Fight Nights tournaments held in Latin America, BetBoom will act as a presenting partner and receive prominent brand placement inside the octagon.
BetBoom Chief Marketing Officer, Igor Savun, commented: “We’re beyond excited to be the official betting partner of UFC in Latin America! UFC is all about passion and adrenaline, just like BetBoom, and we can’t wait to bring fans even closer to the action.
“This partnership is a big step for us, and we’re ready to create unforgettable moments together – whether it’s through exclusive content, unique promotions, or simply sharing the excitement of every fight with the passionate UFC fans who make this sport so special.”
In addition, using the use of graphic overlays on the Spanish-language UFC feed in Latin America, the UFC will place BetBoom branding digitally during all pay-per-views.
Other areas will be focused on leveraging fan engagement and increasing BetBoom brand awareness with activations at UFC venues in Latin America, including BetBoom fan stands and original content that will be broadcast via the arena video board.
“We’re thrilled to take our collaboration with BetBoom to the next level by expanding the partnership to Spanish-speaking Latin America,” added Nicholas Smith, Vice President of Global Partnerships for TKO.
“Latin America is a very important emerging gaming market, and we want to work with partners in that space, like BetBoom, who can offer unique ways for fans to experience the action and excitement of UFC.”
Meanwhile, BetBoom will also have a “highly visible presence” at popular UFC fight week events, including press conferences and weigh-ins.
To further engage with UFC fans in various countries, the companies will work on customized and national content that will be distributed across Spanish-language channels, social media, and UFC digital platforms, as well as exclusive promotions and VIP experiences for fans.
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