OlyBet has signed a sponsorship deal with Paris Basketball, establishing itself as the team’s main partner. As part of the deal, OlyBet branding will be featured on the club’s jerseys in the Euroleague.
OlyBet branding will appear on Paris Basketball’s jerseys in the Euroleague. The partnership will also focus on increased fan engagement and in-arena activations to support the team’s European presence.
Corey Plummer, Chairman and CEO of OlyBet Group, said: “The OlyBet front-of-jersey position is a statement of the ambition and commitment to this journey. OlyBet is known for creating the biggest fan activations, for elevating fan experiences and for hosting unrivalled access to the best sporting moments around the world.”
Jérome de Chaunac, Deputy Managing Director and Chief Business Officer of Paris Basketball, added: “Partnering with a renowned European brand is a key milestone for us, reflecting our ambition and shared values. This partnership includes several activations designed to deliver a unique experience to our fans in Paris, across France and throughout Europe.”
OlyBet previously became the official partner of Stade Toulousain, integrating media, matchdays and fan base initiatives. In addition, OlyBet has expanded its presence through sponsorship in snooker and golf, including partnerships with the World Snooker Tour and the Open de France.
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