In 2024, betlive welcomed Giorgi Chakvetadze as its new brand ambassador. The talented footballer has played for several European clubs and currently showcases his skills at Watford FC. Notably, Chakvetadze was part of the Georgian national team’s historic journey to Euro 2024, where they reached the 1/8 final.
betlive’s CMO, Giorgi Nadaraia, shared insights into the decision to partner with Chakvetadze, the brand’s local identity, and their ambitious plans to support Georgian sports.
Chakvetadze – the new ambassador and face of Georgian football
– 2024 has been a landmark year for betlive. As a company, we support Georgian sports in every way: partnering with federations and developing ambassador programs focusing on famous and young talents who can inspire fans and fellow athletes. Last year, with Georgia’s historic entry into Euro 2024, it felt natural to choose Giorgi Chakvetadze, and thanks to the support of SMH Sports, we successfully signed him as our ambassador.
Chakvetadze exemplifies how far talent and hard work can take you. Through this partnership, we aim to share his story with as many people as possible, inspiring them to chase their own dreams. That’s the heart of our ambassador program.
We’ll showcase not only Chakvetadze the footballer but also Chakvetadze the person. Fans will get a glimpse into his life beyond the pitch; his training, daily routine, and relentless work ethic. By creating meaningful points of interaction, fans will even have opportunities to ask him questions and receive direct responses.
Additionally, we will be releasing exclusive merch, including autographed t-shirts, mugs, and posters. Most of this merchandise will be available to our users for free.
This collaboration will be promoted across all our platforms, with interviews, videos, and live broadcasts bringing Chakvetadze’s story to life. Whether you’re an aspiring footballer or simply in need of motivation, his journey is sure to inspire.
Local identity and regional development
– At betlive, we take immense pride in our Georgian identity. Our ambassador roster includes celebrated names like MMA fighter Amiran Gogoladze and NBA player Sandro Mamukelashvili, as well as rising talents in football like Giorgi Gagua. Likely, many people are not familiar with Gagua since he is a young player who hasn’t established himself in the national team. However, we believe in supporting and nurturing athletes from the very start of their careers.
Our commitment to Georgian sports goes far beyond individual athletes. Through initiatives like the betlive Master League, betlive Racing Season, and betlive Amateur Basketball League, as well as our partnerships with sports federations, we’re actively fostering growth across a variety of disciplines. We also organize regular regional events to ensure that sports thrive not just in Tbilisi but throughout the entire country – a mission that has always been close to our hearts.
This is the path we’re focused on for now, though we remain open to new opportunities to expand in the future.
Influencers are another part of the ambassadorship
– Our approach to influencers is the same as to athletes – we’re committed to supporting talented individuals. For instance, we’ve been collaborating with Georgian influencer Hungryman for several years now—a YouTube channel boasting around 430,000 subscribers and recognized as one of the largest in Georgia.
What’s more, influencers and athletes make a great team when working together. One of our most memorable campaigns was “We Believe,” where around 150 people, including numerous influencers, traveled to Euro 2024 to cheer on our national football team.
Through live feeds, fans got access to exclusive behind-the-scenes content from their favorite creators. They captured the moments that usually go unseen – fans gathering before matches, the electric atmosphere in the stadium, and the raw passion of cheering on the team. This unique format allowed fans to experience the spirit of the tournament like never before.
Looking ahead to 2025, we’re excited to continue these initiatives. We’ll keep supporting sports and events that need it most, with a particular focus on fostering growth in regional areas. Our ambassadors will play a key role in this mission, delivering even more exclusive content to bring fans closer to sports.
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