Roobet becomes Chelsea FC‘s new betting partner in Latin America and Canada. The multi-year deal, which aims to enhance the user experience through advertising content and exclusive campaigns, also expands the brand’s visibility and reach across 32 key markets.
Roobet is a crypto sportsbook and casino licensed in Curacao and operating in a variety of markets, including the Americas and Oceania. Like other crypto-focused sportsbook brands, the Latin American markets are of particular interest to the firm.
“Roobet is excited to partner with Chelsea FC and provide the club’s fans with the opportunity to win priceless experiences.
Bringing the evolution of gaming to the world in partnership with Chelsea will continue to enhance the unique experience Roobet offers our players,” said Anthony Brennan, co-founder and head of partnerships at Roobet.
The deal aims to leverage the Premier League team’s fan base in the region to create a “wide range” of digital, social and logistics assets, while providing the opportunity to reach new audiences.
The company’s customers will have access to match tickets and hospitality at Stamford Bridge, as well as the opportunity to watch matches at the Cobham base.
The first team players will also work with Roobet to create “bespoke” content as part of the partnership.
“We are thrilled to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada.
The partnership brings together a huge passion for sport and entertainment across 32 territories, giving the club and Roobet an incredible opportunity to drive significant growth and value through bespoke content and exclusive offers for fans and users,” added Chelsea’s Chief Revenue Officer Kasper Stylsvig.
International and regional betting is becoming increasingly popular in the Premier League, largely due to the voluntary ban on shirt betting coming into effect at the end of the 2025/26 season.
This is not the first betting partnership Chelsea have entered into before the ban on betting sponsorships came into effect. Betway previously became the club’s official European betting partner, with its brand now appearing on LED advertising boards around the pitch during all home league and domestic cup matches.
A few months earlier, MSport became the club’s official African betting partner.
Don’t forget to subscribe to our Telegram channel!