Spillemyndigheden, Denmark’s Gambling Authority, has published its market statistics for Danish gambling in 2024.
The report covers the key segments of gross gaming revenues (GGR) for online casinos, sports betting, gaming machines, and land-based casinos. Lottery wagering is kept separate from gambling segments reported by Spillemyndigheden.
The Danish market’s gross gambling revenues totalled DKK 7.27 billion for the 12 months ending 31 December 2024, exceeding the DKK 6.80 billion recorded in the previous year.
2024 is deemed a ‘record year’ for online casinos in Denmark, as the segment generated a GGR of DKK 3,529m (€475m), up 14.5% on 2023 results of DKK 3,077m (€415m).
The report highlights a record December for online casinos, which generated a GGR contribution of DKK 347m (€47m). A breakdown of online casino activity in 2024 highlights the popularity of online slots over other games, generating 77% of GGR, approximately DKK 2,717m (€365m).
The sports betting segment (land-based and online wagering) registered a 1% increase in GGR to DKK 2,207m, compared to FY2023’s DKK 2,180m.
For sports betting, year-on-year comparatives remain behind 2021, when Spillemyndigheden reported ‘lockdown-influenced’ GGR of DKK 2,411m.
The ratio of GGR saw online betting (mobile + desktop) account for 77% of the total, contributing DKK 1,698m (€228m), compared to a 23% contribution from retail bookmakers, valued at approximately DKK 508m (€68m).
Monitoring sports betting behaviours, Spillemyndigheden reports that the average like-for-like value of online bets has surpassed retail comparatives.
Whilst online casinos and sports betting maintain their growth trajectories, Spillemyndigheden reports a 1% decline in gaming machines GGR to DKK 1,162m.
A breakdown of the segment shows that gaming machines remained consistent, generating monthly GGR in the range of DKK 90m to 100m.
The final segment saw land-based casinos generate a 1% increase in GGR to DKK 368m (FY2023: DKK 362m). This marks the second consecutive year of growth since 2019.
The update concluded by providing an overview of the Danish gambling self-exclusion scheme, ROFUS,highlighting a continued increase in registrations. By the end of December 2024, the total number of self-excluded individuals had reached 55,899, reflecting a 21.1% increase compared to 2023.
The data revealed that 65.56% of users opted for permanent self-exclusion, while the remaining 34.44% chose temporary bans ranging from 1 to 6 months. The majority of self-excluded individuals were men (78.04%), a trend consistent with previous years.
The findings suggest a growing awareness of responsible gambling measures in Denmark, with ROFUS playing a crucial role in supporting individuals facing gambling-related harm.
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