North Star Network (NSN) has announced its acquisition of the fair-play online gambling portal Bojoko (Bojoko.com).
The deal was finalised on 14 February, with Paris-based NSN announcing its latest acquisition as part of its strategic development in the iGaming sector, diversifying its media strategy beyond sports and football content.
NSN did not disclose the full terms of the deal but stated that the acquisition was structured with “upfront and earnout payments, representing 3.0-4.5x 2025 EBITDA depending on future performance.”
Operating since 2017, Bojoko is recognised as one of the largest online gambling communities, offering audiences proprietary tools and expert content to help them choose the best and safest operators across all online gambling disciplines.
Of particular significance to NSN is Bojoko’s prominence in developing audiences, particularly through its Bojoko.ca portal, which has had a substantial impact on Canadian audiences.
Following the acquisition, NSN confirmed that co-founder and CEO Joonas Karhu will continue to oversee the development of the Bojoko and its online community.
Joonas Karhu welcomed the acquisition as a major step forward for Bojoko: “This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy-to-use tools that allow them to make informed choices,” Karhu stated.
“With North Star Network backing us, we are now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide. This partnership opens the door for unprecedented growth and innovation.”
Founded in 2017 by French entrepreneur Julien Josset,NSN has built a sports media network attracting 30 million visitors. Its media assets include SportsMole, DailyMercato, and WeSport.com.
Julien Josset, co-founder and CEO of North Star Network,expressed his enthusiasm about the acquisition:
“We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform,” he said.
“This acquisition aligns perfectly with our vision to expand our influence in the iGaming industry, giving us an immediate foothold in the casino vertical.
“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future. Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”
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