Bwin has officially linked up with Paris FC to become a major partner of the French club.
The pair have outlined their determination to offer ‘unique experiences’ to their communities, whilst strengthening the bond between the club and its supporters.
The Entain-owned betting platform will gain brand visibility during all of the Ligue 2 side’s matches.
Christophe Michel, Digital and Marketing Director at Bwin, noted: “Paris FC embodies values that are close to our hearts, and we are delighted to contribute to the club’s growth as a partner.
“This partnership will allow us to strengthen our ties with the world of French football and its fans, in the heart of the City of Lights.“
Meanwhile, Bwin has also promised to offer its bettors and the club’s supporters exclusive prizes throughout the season.
Furthermore, Bwin emphasizes that it hopes to be able to “help the club in its rise to the top of the French and international competition” alongside brands such as Vinci, Renault, adidas and Red Bull.
The collaboration was brokered by international sports marketing agency, SPORTFIVE.
“We are proud to announce this strategic partnership with Bwin,” added Pierre Ferracci, President of Paris FC. “This partnership confirms the growing attractiveness of Paris FC and the confidence that prestigious brands place in our project.
“With Bwin at our side, we are strengthening our project and creating new opportunities for our supporters and fans of the Club. Thank you to Bwin for their trust, and welcome to the Paris FC family.”
Notably, Bwin used to be an official partner of UEFA, but last year, the operator opted against renewing the three-year deal.
The initial collaboration, signed in September 2021, was a significant agreement due to the operator being the first official betting partner of the two aforementioned competitions.
The operator enjoyed substantial marketing and branding opportunities throughout the three-year contract, including visibility via stadium advertising across perimeter billboards and broadcast backdrops.
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