Banijay Group has highlighted the results of its Betting & Gaming division, led by Betclic, which “exceeded all expectations with an exceptional performance”.
The Amsterdam EuroNext-listed firm, which is Europe’s largest media, entertainment and production conglomerate, has published its annual results for 2024, recording an 11% increase in corporate revenues to €4.8 billion (FY2023: €4.3 billion).
Banijay stresses that the FY2024 results demonstrate the company’s diversification beyond its core media production division.
Concluding its second full year as a company listed on the Amsterdam EuroNext exchange, Banijay highlighted its transformed commercial profile from 2021, shaped by significant growth in revenue generated from online gaming and live events.
A breakdown of revenues for the 2024 financial year shows that Banijay Gaming accounts for €1.45 billion (28%) of corporate revenue, while the group’s Live Experience division generates €865 million (18%). The company’s core division, Media Production & Distribution, contributed the remaining €2.59 billion.
During the year, Betclic surpassed the €1 billion mark in betting revenue, generating €1.14 billion in bets (FY23: €766 million).
Online casino revenues for the 2024 financial year were €213 million as Betclic expanded its European gaming portfolio (excluding France) with new live dealer and slots titles.
François Riahi, CEO of Banijay Group, stated:“Betclic delivered another outstanding year of growth, with revenue surging +45% YoY and a 37% increase in Unique Active Players.
“Despite upcoming regulatory challenges in France, Betclic remains well-positioned for continued double-digit growth in 2025, thanks to its strong market presence, innovative technology, and expanding player base.”
In Q4, Banijay recorded “accelerated growth for Betclic,” as online gaming revenues increased by 50% to €415 million (Q4 2023: €278 million).
Peak revenues were also reflected in a 34% increase in active online gaming customers, with Betclic achieving its highest quarterly sports betting revenue of €330 million (+58%).
The key drivers of sports betting growth were the launch of the updated Betclic app in the second half of the year, featuring a new interface and improved gaming capabilities.
At the end of the year, Betclic launched a new proprietary online poker platform for the French audience, featuring gamification and a new loyalty system.
Banijay recorded adjusted EBITDA for the 2024 financial year at €379 million, up 50% on the 2023 result (€277 million), contributing 42% of the group’s total EBITDA of €900 million.
In 2025, Banijay will continue to monitor market conditions to facilitate Betclic’s further expansion. However, management expects a €20 million hit to EBITDA due to new gambling taxes in France due to come into effect on 1 July.
Further developments include the expansion of Betclic’s credit lines, the issuance of €600 million in Euribor bonds and the opening of a €60 million revolving credit facility to be repaid over six to seven years.
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