NetBet has become the official sportsbook and betting partner of the Ultimate Fighting Championship (UFC) across the UK, Ireland, Greece, Italy and Romania.
The marketing deal will see the operator have a presence in the Octagon, on UFC’s international broadcast feed, and across digital and social platforms.
NetBet CEO, Marcel Prioteasa, commented: “We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organisation with the elite betting experience our customers expect.
“As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the Octagon with exciting new ways to engage with the sport they enjoy.”
The collaboration is set to debut at the fight between Leon Edwards vs Sean Brady this Saturday (22 March) live at London’s O2 Arena. This will be the UFC’s 16th visit to London and 30th to the UK, making the country the fourth to have hosted UFC events for over 30 years.
MMA has become a hugely popular sport both in the UK and across Europe, with a number of prominent fighters originating from the continent including world champions. This has made the UFC, the sport’s biggest promotion, a popular marketing target for betting firms.
“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase,” added Nicholas Smith, UFC’s TKO Senior Vice President and Head of International Business.
“We couldn’t be kicking it off at a better time than with UFC FIGHT NIGHT: EDWARDS vs. BRADY, our marquee event this year in London, UK.”
On LinkedIn, the operator praised UFC’s rapid growth across Europe as well as its own commitment to delivering a ‘top-tier betting experience’, and stated: “This collaboration is set to be a game-changer.”
Similarly, last year NetBet also became an official sportsbook partner of Power Slap, an American slap fighting promotion owned by Dana White, President of the UFC.
This deal saw the operator look to leverage and boost the popularity of Power Slap sports betting across the UK, Ireland, France, Romania, Brazil & Mexico.
Don’t forget to subscribe to our Telegram channel!
