OpenBet, a leading player in the betting and gaming entertainment industry, announced on March 24 the completion of its sale by Endeavor Group Holdings, Inc. (“Endeavor”) (NYSE: EDR) to OB Global Holdings LLC (“OB Global”). The transfer of ownership took place as part of a management buyout backed by Ariel Emanuel, with participation from OpenBet’s leadership team, including Jordan Levin, who will remain as CEO.
Levin stated: “As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment. Our group is extremely excited about OpenBet’s path forward, and we are confident in our business’ long-term growth profile considering our premium product offering, exceptional talent, and existing momentum in the marketplace.”
Built on a solid platform based on innovation, scalability, and cutting-edge technology, OpenBet continues to accelerate its growth across key global markets. The company’s platform, modular solutions, and deep industry expertise serve over 200 operators worldwide, providing performance, security, and reliability in regulated betting and gaming markets.
As part of its expansion strategy, OpenBet is actively increasing its presence in Brazil, having already launched a partnership with BandBet and secured important strategic partnerships with other major operators. These partnerships reinforce OpenBet’s commitment to delivering adaptable, compliant, and engaging betting experiences in one of the world’s most promising new regulated markets.
Additionally, OpenBet continues to strengthen its position in the lottery sector, serving as the leading provider for government-owned and government-backed operators in sports betting, supporting over 20 members of the World Lottery Association (WLA) globally. The company also reinforces its commitment to responsible gaming through Neccton, enhancing player protection and regulatory compliance with AI-driven technologies. As a WLA Gold Contributor, OpenBet remains at the forefront of regulatory standards and promoting integrity across the industry.
Investment in innovation continues to be central to OpenBet’s success, with solutions like BetBuilder offering same-game parlay experiences and OpenBet Locator™ ensuring regulatory compliance. As it moves into the next phase, the company remains focused on providing operators with reliable technologies, industry knowledge, and a commitment to advancing betting and gaming entertainment.
In a separate transaction announced on March 19, 2025, as part of the definitive agreement for the sale of OpenBet, Endeavor reached an agreement to sell IMG ARENA, Endeavor’s sports data division operating under the OpenBet brand, to Sportradar. OB Global will continue to own and manage the IMG ARENA business until the completion of the transaction with Sportradar, which is awaiting regulatory approval and is expected to close in Q4 2025.
Oakvale Capital LLP and The Raine Group advised Endeavor on financial matters, while Latham & Watkins LLP provided legal counsel.
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