Liverpool City Council and Liverpool John Moores University (LJMU) have launched a large-scale campaign to address the consequences of gambling, following a study that revealed key issues affecting the city’s residents.
The study found that nearly 30% of adults in the city gamble annually, with about 12% at risk of negative consequences, nearly double the national average in England.
The analysis, based on various data sources, including the Merseyside Violence and Community Safety (MerVCom) survey, identified key risk factors and vulnerable groups affected by gambling.
Additionally, the study’s findings revealed that approximately 25,000 adults in Liverpool experienced the consequences of gambling in their household during childhood.
Recognizing the financial, psychological, and social impacts of gambling problems, Liverpool City Council and LJMU have launched an inter-sectoral program aimed at reducing gambling-related harm.
The initiative brings together key stakeholders, including healthcare professionals, law enforcement, charities, and groups with lived experience, to develop an evidence-based action plan.
As part of this initiative, a major workshop was recently held, organized by Liverpool Public Health and supported by LJMU. The event was attended by representatives from the NHS, Merseyside Police, as well as organizations Gambling with Lives and Beacon.
Councillor Harry Doyle, Liverpool City Council’s Cabinet Member for Culture, Health and Wellbeing, commented: “The research, carried out in partnership with Liverpool John Moores University, is a vital step in identifying those most at risk and ensuring they receive the right support.
“We are committed to continuing this work alongside our partners, taking proactive action to prevent harm and provide help where it’s needed most.”
Professor Matt Ashton Director of Public Health added: “This initiative reflects Liverpool’s dedication to protecting residents from the adverse effects of gambling, fostering a healthier and more resilient community.
“Stakeholders from various sectors will work together to refine strategies, implement policies and ensure sustainable interventions that address gambling-related harms effectively.
“By combining research, public engagement and cross-sector collaboration, the city is taking proactive steps towards mitigating the impact of gambling-related harms and promoting public well-being.”
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