The Ottawa Senators have partnered with ToonieBet, making the Ontario-focused online casino the team’s Official Online Casino Partner during the NHL playoffs.
Launched in 2024, ToonieBet is part of Soft2Bet, a global iGaming platform provider with 19 licenses, including Ontario. The partnership includes digital branding, in-arena visibility, and fan engagement through contests and promotions.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
ToonieBet will connect with fans through digital channels and its in-arena presence while continuing to provide a localized, secure, and user-friendly online casino experience. As part of the partnership, fans can expect giveaways, including Senators merchandise and game tickets.
The Ottawa Senators, based at Canadian Tire Centre in Kanata, rejoined the NHL in 1992. The team’s history includes a President’s Trophy, a Stanley Cup Final appearance, and Hall of Famers like Daniel Alfredsson and Marian Hossa. With stars like Brady Tkachuk, Tim Stützle, and Jake Sanderson, the team is poised for a strong postseason run.
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