Global betting company 1xBet has signed a partnership agreement with Barcelona S.C., Ecuador’s most successful football club. The partnership will last until the end of 2027, in a deal facilitated by global sports media agency bwise Media.
Barcelona S.C. was founded in 1925 and named after the Spanish city of Barcelona, its founders’ hometown. Known as “El Ídolo del Ecuador”, the club has won the national championship 16 times, holding the record for the most titles.
Internationally, the club has reached 9 semifinals and 2 finals of the Copa Libertadores de América.
Under the terms of the agreement, the 1xBet logo will appear on Barcelona S.C.’s match and training jerseys and at the Banco Pichincha stadium – the team’s home ground and the largest football arena in the country. Fans can look forward to meet-and-greet events with the players and exciting promos with valuable prizes, including club merchandise signed by the players.
“We are delighted to begin our partnership with Barcelona S.C., a club with a rich history and passionate fans. South America is one of the key regions for 1xBet. Our goal is to contribute to sports development and to provide players with the best gaming opportunities. We are confident that our collaboration will bring excellent results for the team and its supporters,” said the 1xBet representative.
“1xBet is a globally recognized brand that has proven to be a reliable partner of FC Barcelona and Paris Saint-Germain. We are delighted to join forces and look forward to working together. We hope that 1xBet’s support will help us regain the league title and strengthen our position on the international stage,” said the Barcelona S.C. representative.
“We from bwise Media are truly excited to have played a pivotal role in facilitating this partnership between two globally recognized brands. We believe this collaboration between 1xBet and Barcelona S.C. is a perfect match at the right time, and we look forward to seeing both brands grow and thrive together,” said a bwise Media representative.
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