One of Poland’s leading betting operators, Superbet, has signed a sponsorship agreement with the football club Jagiellonia Białystok.
As part of the partnership, the brand’s logo will appear on the front of the team’s match jerseys. This is already the fourth Ekstraklasa club to join the company’s sponsorship portfolio, alongside Lech Poznań, Górnik Zabrze, and GKS Katowice.
The new cooperation between Jagiellonia and Superbet is not just about placing a logo on the kit. The partnership is primarily focused on supporting the team. The company has already announced a series of special campaigns, events, and attractive bonuses for the yellow-and-red fans.
The first of these initiatives was launched simultaneously with the partnership announcement and is particularly appealing to those planning to purchase the club’s new jersey.
Superbet is offering a 100 PLN bonus toward the purchase of an official Jagiellonia shirt. A total of 1,920 jerseys will be available as part of the promotion — a symbolic number referencing the club’s founding year. The offer is valid in both physical stores and online, and it is available to all users of the Superbet app.
However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. We are thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.
“Jaga is the perfect partner for us, with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” added Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” commented Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.
The partnership with Superbet is another significant step in Jagiellonia’s development, not only in terms of sports but also in modern marketing and fan engagement. Both parties emphasize that the cooperation will be based on genuine involvement and a strong connection with the supporters.
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