Leeds United have secured a new sponsor ahead of the English Premier League season, announcing a partnership with Parimatch.
The brand’s logo will appear on the left sleeve of the men’s first team shirt from the club’s opening match in August. The partnership will also see the brand placed at Elland Road, across the club’s digital channels, and on media backdrops.
The news comes as Leeds prepare for a return to top-flight football. Parimatch CEO Sergey Portnov described the deal as a ‘natural fit’: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win.
“We believe in strong leadership, and we see that in Leeds United, a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it.”
Parimatch has previously worked with Premier League clubs Chelsea, Aston Villa, and Leicester City, with the operator consistently strengthening its brand presence across football, martial arts, and entertainment.
Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game.
“We will work closely with the Parimatch team to continue our commitment to delivering innovative campaigns and activations where possible.”
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