BETBY has updated its product portfolio with a proprietary trading model for football matches. The tool was developed by the company’s in-house experts, who utilized advanced mathematical models to create exclusive localized markets across all tiers of football leagues.
BETBY aims to provide its network of operators with a competitive edge through this semi-automated model. It generates accurate odds from raw data, dynamically updated in real-time, eliminating the need for third-party feed providers.
The odds are created automatically once the data is entered, with the trading team only needing to perform minimal monitoring. This streamlined process allows operators to increase efficiency and quickly enter new markets.
The model supports both top-tier leagues and lesser-known competitions, significantly enhancing the overall quality of the sportsbook offering. Operators will be able to launch their own exclusive tournaments and leagues based on their audience and business goals – whether that’s boosting conversion, retention, engagement, or all of the above.
BETBY timed the launch of the model to coincide with the start of most European football seasons, giving operators an advantage amid the growing wave of betting activity.
Andris Backovs, Head of Trading at BETBY, said: “Our in-house soccer trading model marks a significant advancement in sportsbook flexibility and performance.
“By combining expert insights with advanced automation, we’re helping our partners strengthen their market offering, improve trading margins, and unlock the potential for exclusive tournament experiences, just in time for the kickoff of Europe’s top leagues.”
But it’s not just European football that BETBY is aiming to boost the betting experience for.
For the first edition of the revamped FIFA Club World Cup tournament that took place earlier in June, the firm’s market suite covered all 63 matches.
During the tournament, BETBY tailored its Bet Builder tool by making it available for every match of the competition, combining hundreds of dynamic data points to create a bespoke betting offering.
Bet Builder is a core element of BETBY’s proposition, and the firm will undoubtedly apply what it has learned with it so far to secure a leading spot in the growing market of Brazil.
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