ELA Games has strengthened its footprint in Europe by entering a new content partnership with Betsson in Denmark.
As a result, the studio’s games — including titles such as Flame Fruits Frenzy, Cash of Gods, and Shark Time — will now be available on the operator’s platform in the Scandinavian country.
Laura Peretta, Head of Supplier Relations at Betsson Group, commented: “We are pleased to welcome ELA Games to our portfolio in Denmark. Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers.”
This is not ELA Games’ first step into the Danish market — in April, the studio made its debut in the country through a strategic partnership with Copenhagen-based Casino House. This was soon followed by a collaboration with Danske Licens Spil, which saw ELA Games’ titles added to the Tivoli Casino platform.
Marharyta Yerina, Managing Director at ELA Games, described the new partnership as a key milestone in the company’s “growth strategy.” According to her, working with Betsson grants the studio access to the operator’s broad player base.
She added: “We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content.”
ELA Strengthens Its Executive Team
Yerina assumed her role at ELA Games in April, bringing over 12 years of experience in finance and operations. Previously, she spent four years at Evoplay, serving as Head of Finance and Chief Financial Officer.
Recently, ELA Games also announced the appointment of Peter Vonarshenko as Senior Business Development Manager. Like Yerina, Vonarshenko has significant iGaming experience, having held a similar position at SOFTSWISS and Evoplay.
On his new role, Vonarshenko commented: “It’s a pleasure to work with ELA Games after hearing about the company for a while. The studio’s vision and innovative content resonates with me, and I look forward to helping ELA Games grow into an online gaming powerhouse.”
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