Greentube, the digital division of NOVOMATIC, has taken its first step into the Moldovan market by entering into a content supply agreement with the state-run National Lottery.
Through this launch, Moldovan players now have access to Greentube’s popular portfolio, which includes well-known titles such as Book of Ra deluxe, Sizzling Hot deluxe and Lucky Lady’s Charm deluxe, as well as modern releases like Piggy Prizes Wand of Riches 2 Buy Bonus.
Strategic expansion into a new market
The company continues to strengthen its presence across regulated markets in Central and Eastern Europe, with Moldova now added as a key destination. Established in 2011, the National Lottery manages a wide portfolio of products – from lotteries and sports betting to slot games – with its revenues directed towards supporting state social and infrastructure projects.
Andrei Petre, Sales and Key Account Manager at Greentube, said: “Entering the Moldovan market is an exciting milestone for us and one that aligns perfectly with our strategy of growth in regulated markets.
“Launching with the country’s National Lottery gives us a unique position in Moldova and the opportunity to reach a wide audience with both our classic and new content. We look forward to building a long-lasting and successful presence in this dynamic market.”
Position of the National Lottery
For the National Lottery, the signed agreement marks an important step in expanding its ecosystem and attracting a new international partner, which has made it possible to significantly diversify the range of digital games available to customers.
A representative of the National Lottery commented: “We value our collaboration with Greentube and believe that it reflects our shared commitment to a responsible, regulated and safe gaming environment. We also emphasise that all activities initiated will be carried out in strict compliance with the national legislation in force regarding the advertising and operation of gambling.
“The National Lottery remains committed to its mission of promoting transparent and compliant practices, actively contributing to the sustainable development of the sector in the Republic of Moldova.”
Meanwhile, Greentube continues to strengthen its position in the European market. Last week, the company entered into a partnership with Hrvatska Lutrija, the National Lottery of Croatia, through which it supplies its online casino content to local players.
As a result of the collaboration, the operator’s digital platform now features iconic titles such as Book of Ra, Sizzling Hot and Lucky Lady’s Charm. According to Greentube, the company’s content is already showing strong demand in Central and Eastern European markets.
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