BETBY is expanding its NFL betting offerings for the 2025/26 season, increasing the number of player prop markets and introducing microbetting options.
Fans can now place bets on the first, next, last, or any-time touchdown scorer, giving them more ways to focus on individual performances rather than just team outcomes. Expanding its presence in the US market, the Malta-based company confirmed that these markets will be available for all games, providing operators with additional tools to engage their audiences.
Founded in 2018, the sportsbook provider has also launched microbetting markets, allowing users to wager on individual drives. Options include which team will score first, the outcome of the next drive, and whether it will end in a touchdown. These fast-moving markets are designed to enhance engagement during live broadcasts.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, said: “The NFL is one of the most followed and engaging sports competitions in the world, and we are thrilled to expand our coverage with official data-driven markets.
“By introducing a wider range of player props alongside microbetting opportunities, we are giving our partners the tools to deliver a far more immersive experience to their users throughout the entire season.”
Microbetting and expanded player prop markets are gaining popularity as fans seek real-time interaction with games. In 2025, US bettors are expected to wager around $30bn on the NFL, with live betting making up an increasingly large share. More fans are placing small bets on individual plays, drives, or touchdowns as the action unfolds.
The launch coincides with the NFL season opener between the Dallas Cowboys and the Philadelphia Eagles. While a major event for US bookmakers, it also holds significance for European and Latin American operators as the NFL’s global audience continues to grow.
BETBY has also announced the launch of Help Arena, a new operator support platform. The hub allows partners to submit and track support tickets, access release notes, and consult a knowledge base. Technical updates and FAQs have also been consolidated into a single platform.
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