Soft2Bet has launched its social media-inspired online casino, Swiper, in Romania. This marks the platform’s second European launch in recent months, following its launch in Sweden in September.
Swiper is based on the swipe-based navigation principle, allowing users to discover, select, and launch games with a simple swipe. Users will have access to a TikTok- or Instagram Reels-style feed of short videos showcasing new releases, jackpots, and live dealer games.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “Customer experience is our top priority. We know what today’s players want – they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Swiper will include sports betting and online casino features, as well as localized promotions dedicated to Romanian events and holidays.
Swiper will be powered by MEGA, Soft2Bet’s gamification tool that integrates popular Android and iOS games, turning them into real-money games using unified APIs.
The launch of Swiper in Romania follows the success of the Don.ro brand, which Soft2Bet launched in 2024. In July, Don.ro became the general sponsor of the CFR Cluj football club. The branding is featured on the team’s playing and training kits, as well as at the Constantin Radulescu Stadium.
During the season, Don.ro plans to launch a series of activities, including exclusive fan events, local campaigns, community initiatives, and responsible gaming programs.
“At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, at the time of the announcement.
“Don.ro’s partnership with CFR Cluj embodies this vision, combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
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