Entain is strengthening its esports vertical across the Baltic and Nordic markets, placing particular focus on Estonia as esports betting volume continues to rise in both regions.
Entain has entered into an agreement with DATA.BET – a Czech B2B sports solutions provider specialising in esports markets. Entain will receive DATA.BET’s full portfolio of esports products, including odds feeds, risk management tools, a bet builder, and player engagement widgets such as a match tracker, scoreboards, and live streaming. Both Entain and DATA.BET have outlined a joint goal of boosting the gambling group’s presence in the esports sector across the Baltics and Nordic region.
“We are thrilled to partner with DATA.BET who are renowned for being the leading esports provider and who share the same passion and commitment for esports as we do,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.
“DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions.”
The deal covers 10,000 esports events per month, including tournaments in Counter-Strike 2, Dota 2, Valorant, and League of Legends, with plans to expand the lineup of titles further.
Entain has recently been actively expanding its international footprint, including through acquisitions. One of the company’s key assets in the Baltics and Nordics is Enlabs, headquartered in Stockholm with offices in Tallinn, Riga, Vilnius, Malta, Marbella, and Minsk.
Northern Europe is one of the most profitable esports regions, with Finland set to join it as an additional key market in 2027. According to Statista, esports betting revenue in the Baltic region alone is projected to reach €4.2m by the end of 2025.
“This partnership sets a high bar for product excellence,” said Otto Bonning, Head of Sales at DATA.BET. “Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience.
“We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next.”
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