The latest live casino release from CreedRoomz features a new product combining sports and roulette – Kickoff Roulette.
The multi-user roulette is now available for integration and offers a customizable solution through the Chroma Key studio, giving operators full control over the design, including background, colors, and branding. This allows operators to reflect the style of a brand or a specific sporting event. CreedRoomz also added that Kickoff Roulette has high potential for player engagement thanks to multipliers from x50 to x700.
Product Director Sargis Poghosyan and Head of Gaming Content Sales Armen Mnaskanyan also noted that the company does not intend to completely switch to this strategy. They shared development practices and their views on the formation of future products.
When asked how they gain insights into what could potentially appeal to players when looking at developing new titles, Mnaskanian stated: “We scan our markets on a daily basis.
“We also have good discussions with our customers to understand what players want across different regions. We need to scan and understand the market before we can launch a new game or product etc.”
Poghosyan added: “We leverage a data-driven and market-centric approach to developing new titles. Our primary insights come from in-depth analysis of player behaviour and preferences across our existing portfolio, using analytics to identify successful engagement models and potential market gaps.
“We also continuously monitor the overall iGaming landscape, paying close attention to emerging global trends, especially the high demand for interactive game show mechanics and tailor game concepts to integrate popular features and high multiplier potential.”
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