Pfizer executive Sally Susman has joined Flutter Entertainment, underscoring the company’s growing focus on the US market. The gambling group announced Susman’s appointment as an independent non-executive director, with her role set to begin on 29 May 2026.
Susman’s career path closely aligns with Flutter’s current business and the challenges the company is facing.
John Bryant, Chair of the Board, said: “We are delighted to welcome Sally as a non-executive director. Sally’s appointment is in line with our Board renewal program having regard to the scale, geographic breadth and growth of the business.
“We look forward to Sally joining the Flutter Board and contributing to the Company’s future.”
Susman has held key positions in the American corporate sector for many years. She has served as Executive Vice President and Chief Corporate Affairs Officer at Pfizer for 19 years. Prior to that, she worked at Estée Lauder from 2000 to 2007, and at American Express from 1990 to 1993 and again from 1995 to 1999.
Although none of her roles were directly related to betting or gambling, her experience in highly regulated and politically sensitive industries likely attracted Flutter’s attention.
Despite its Irish-British roots and origins in the merger of Paddy Power and Betfair, Flutter has increasingly turned its focus to the US market. This is reflected both in the company’s quarterly reports and in its decision to move its primary listing from the London Stock Exchange to the New York Stock Exchange.
FanDuel has become Flutter’s key revenue driver since its acquisition in 2019. According to the latest report, FanDuel generated $1.37bn in revenue in the third quarter, compared with $853m from the UK and Ireland business.
In recent months, the company has also turned its attention to the growing predictions markets segment. In November, Flutter announced the launch of its own predictions app, FanDuel Predicts, scheduled for later this year.
This move means Flutter will need to engage with both state regulators (for betting and gaming) and the US federal Commodity Futures Trading Commission (CFTC), which oversees predictions markets. Bringing in American professionals with deep experience in highly regulated industries and in working with government bodies will therefore be an advantage. Susman, in particular, has previously worked with the US Senate and the US Chamber of Commerce.
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