Gambling operator OlyBet has signed an agreement with Flows to integrate its automation technology. OlyBet is launching branded jackpot features for its customers, which the company says will boost user engagement through a wide range of gamification elements available across multiple markets.
OlyBet is a subsidiary of Olympic Entertainment Group, which operates across Europe under the Olympic Casino and OlyBet Sports Bar&Grill brands. The group owns 142 casino properties in four countries: Estonia, Latvia, Lithuania and Croatia.
On the Flows deal, Andres Torresan, Online Casino Director at OlyBet, said: “Working with Flows on their jackpot solution has been a strong addition to our product strategy.
“It allows us to launch new engagement features faster and with more control, which is key for our teams and our markets. As we continue to grow, having partners that help us move with speed and simplicity is essential.
“We are excited to keep evolving this partnership and explore what more we can create together.”
Flows specialises in no-code automation and process orchestration, helping operators implement proactive and effective player protection measures, as well as optimise data processing to gain a deeper understanding of user behaviour.
Speaking to SBC News, Dan de Souza, Vice President of Commercial at Flows, noted that the platform enables expanded workflows through tools such as automated deposit alerts, responsible gambling scoring models, and the detection of advantage play and bonus abuse.
According to de Souza, real-time automation will be a key factor in determining operators’ ability to identify risks, respond to them, and evaluate the effectiveness of player protection measures. Early adopters of such solutions, including OlyBet, stand to gain the greatest benefits.
As per the OlyBet partnership, Souza added: “We’re delighted to welcome OlyBet, a leading force in European sports entertainment, to the Flows network of innovators.
“It’s great to see a brand of their size and reputation recognise the value of our no-code platform through our marketing jackpots feature, using it to strengthen gamification, enhance retention and enrich the player experience.
“We’re proud to support OlyBet as they bring new levels of excitement to players and look forward to seeing how they continue to innovate with jackpots powered by Flows.”
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