Villarreal CF has reached a sponsorship agreement with Crocobet. As a result, the bookmaker becomes the club’s new regional partner in Georgia and Poland for the current and upcoming seasons.
The collaboration between the “Yellow Submarine” and the bookmaker is exclusively limited to these two countries and includes brand visibility across various digital formats as well as on match days.
Furthermore, Villarreal’s star player, Giorgi Mikautadze, has also signed an agreement with Crocobet, becoming one of its brand ambassadors.
Vision of the Sponsorship Agreement
Following the signing of the agreement between both parties, which took place at the Estadio de la Cerámica this week, Villarreal CF Commercial Director Juan Antón expressed his satisfaction with the new alliance:
“For Villarreal, signing this agreement with Crocobet is a great joy and an important strategic step to get closer to fans in Poland and Georgia. We are delighted with the support the brand is providing us. Moreover, the fact that they decided to support Giorgi Mikautadze as well proves that we share a common vision and sincerely believe in our project and talents.”
For his part, Crocobet Marketing Director Niko Adeishvili proudly announced the deal: “Following SSC Napoli and FC Heidenheim, we are further strengthening our position with this new partnership with Villarreal.
“As a Georgian brand, we remain committed to being alongside teams where Georgian footballers play, grow, and win. We are proud to be taking significant steps toward deeper involvement in both the European and Georgian football industries.
“We wanted to demonstrate once again that Crocobet is a brand with ambition, vision, and unwavering determination: a brand that doesn’t just follow progress but actively drives it. This collaboration reflects our clear vision for the future and our desire to expand beyond borders without losing our roots.”
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