Banijay has unveiled an ambitious growth plan targeting revenue of €10 billion ($10.9 billion) by 2029 following two landmark deals.
The France-based media group confirmed that the acquisition of Tipico Group and the merger of Banijay Entertainment with All3Media will transform its business structure across content, live events, and gaming segments.
Both transactions are expected to close in 2026, subject to regulatory approvals.
On a pro forma basis, the combined company anticipates approximately €7.4 billion ($8.07 billion) in revenue, €1.6 billion ($1.74 billion) in adjusted EBITDA, and €1.2 billion ($1.31 billion) in adjusted free cash flow.
CEO François Riahi described the company’s recent achievements as a “significant breakthrough” in its market positioning.
“With a strongly reinforced platform across content, live and gaming, we are building an unrivalled global entertainment powerhouse, ideally positioned to capture long-term industry growth and consolidation opportunities,” he said.
“The signing of these two transformative transactions marks a decisive step in our development. We are moving to a stronger, more powerful and cash-generative platform.
“Building on this momentum, our updated outlook reflects both the strength of our platform and our confidence in delivering sustained growth, robust cash generation and long-term value creation for our shareholders. In 2029, thanks only to organic growth, we will be a c.€10bn revenue group.”
Banijay’s Focus on Gaming
The gaming division will play a key role in the new structure, contributing more than half of the group’s EBITDA thanks to the integration of Tipico.
The company will combine its Betclic brand, one of the most recognized in its home market, with Germany’s Tipico to create a business with revenue exceeding €3 billion ($3.27 billion).
Banijay expects strong growth across both core divisions — Banijay Gaming and Banijay Entertainment — through 2029.
The gaming segment is forecast to grow approximately 10% annually, while entertainment is expected to achieve stable mid-single-digit growth. Overall, the group targets annual EBITDA growth of more than 7%, alongside double-digit earnings-per-share increases.
This strategy reflects a broader trend of content and betting integration, allowing Banijay to monetize its intellectual property across multiple channels, including digital platforms and live formats.
Recent Media Expansion
Tipico is expected to deliver around €100 million ($109 million) in synergies over time, while the merger with All3Media should add another €50 million ($54.5 million) in the first year post-completion.
The latter deal was only announced earlier this month — just days before the company published its annual results.
Banijay and RedBird IMI agreed to merge the London-based business with Banijay Entertainment in a 50:50 joint venture.
The result could become one of the world’s largest independent content producers — based on hypothetical 2024 pro forma figures. The combined group could generate more than €4.4 billion ($4.80 billion) in revenue and €690 million ($752 million) in adjusted EBITDA.
In addition to growth, the group is focusing on returning capital to shareholders, planning gradual dividend increases over the next four years.
Furthermore, following the All3Media deal, the company intends to pay a special dividend of €400 million ($436 million), subject to shareholder approval.
Looking ahead, Banijay’s strategy focuses on three priorities — organic growth, realization of synergies in the expanded business, and selective acquisitions. The company also plans to invest in AI and technology to drive product innovation and enhance user engagement.
Plans Amid a Tightly Regulated Environment
Banijay stated that its 2026 guidance broadly aligns with long-term targets: mid-to-high single-digit EBITDA growth is expected, though slightly lower due to increased taxes in France.
Retail sports betting taxation in France has risen to 42.1%, online sports betting from 54.9% to 59.3%, and online poker is now taxed at 10% of GGR (previously 0.2% of turnover).
Regulation of online casinos is also under discussion and is expected to be heavily taxed.
Banijay’s 2025 revenue increased 10% to €1.59 billion ($1.73 billion). While still a strong performance, the company still has a long way to go to reach €10 billion, particularly given existing constraints.
Nevertheless, with the integration of Tipico and All3Media, the business is now more diversified, and the company believes it is better positioned to adapt to an ever-changing industry and deliver growth in the coming years.
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