Sportradar is undergoing a service transformation in the iGaming space with the launch of Playradar, a new brand that aims to connect both sportsbook and casino content for operators worldwide.
Playradar will supply operators with ‘a fully-integrated ecosystem of cross-vertical gaming experiences’, with former Playtech Chief Executive Officer Edo Haitin leading operations as Executive Vice President of iGaming.
The brand will operate exclusively in regulated markets, with an initial roll-out across the UK, North America, and Latin America. Game releases will take place throughout the year, spanning classic table games, arcades, slots, and virtual reality, with every product featuring embedded responsible gaming and integrity.
Carsten Koerl, Founder and CEO of Sportradar, commented: “iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap.
“Playradar content is designed to provide optimised cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability.
“In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.”
Sportradar noted that Playradar was a natural next step for the company, utilising its existing game studio, sports data, streaming capabilities, and global distribution network, alongside its marketing, acquisition, and retention technologies to drive lifetime value for its operating partners.
Haitin added: “By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalise on the rising popularity of sports casino consumption.
“We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content, and have the advantage of being able to distribute games to an already licensed portfolio of operators.
“I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.”
Don’t forget to subscribe to our Telegram channel!
