Superbet announced its entry into the Greek market at the end of March and quickly followed with one of the strongest marketing moves in the country. The operator has become the main sponsor of two major clubs, Panathinaikos and PAOK. The move highlights a sports-driven strategy and a rapid push to build brand visibility.
Superbet officially launched in Greece in 2026, expanding its presence to a sixth market. From the outset, the company has focused on a sports-first strategy, combining its sportsbook offer with local partnerships and marketing activities.
Almost immediately after entering the market, the operator secured sponsorship deals with two of the country’s biggest clubs. In the latest regular season, PAOK finished third, while Panathinaikos placed fourth, with both teams qualifying for the championship round.
In PAOK’s case, the agreement runs for three years, with the Superbet logo set to appear on the team’s shirts. The partnerships are expected to support both clubs’ sporting and organizational development.
According to official statements, the partnerships go beyond brand exposure. Funds from the agreements are expected to support infrastructure upgrades and the development of youth academies.
PAOK also highlighted the social dimension of the collaboration: “Our shared journey is not limited to a typical agreement, but gains meaning through actions. From the very beginning, Superbet stood by the PAOK family, supporting the Down Syndrome Association of Greece with discretion and respect.”
Adam Lamentowicz, Chief Commercial Officer for Central and Eastern Europe at Superbet, said: “Greece is a mature and thriving market, thus we are proud to finally be here. This goes beyond a typical market entry; it is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.”
John Kalamvokis, General Manager of Superbet Greece, added: “This is an important moment for the Greek gaming landscape, with a powerful brand like Superbet entering the market. In a swift amount of time, we have built a strong group of professionals that is committed to delivering the most exciting and immersive entertainment experience.”
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