iGP has strengthened its marketing capabilities through a new partnership with Optimove.
As a result of the collaboration, iGP’s partners will be able to utilize Optimove’s capabilities to strengthen CRM marketing and player engagement by activating player data.
Adi Dagan, Senior Director of Partnerships at Optimove, commented: “This partnership empowers operators using iGP solutions with positionless marketing, delivering deeper insights into their players, the ability to create personalised assets, and the independence to engage and grow in an increasingly competitive landscape.”
According to iGP, operators will be able to plug real-time player data into Optimove’s segmentation, analytics, and marketing automation tools, enabling them to trigger campaigns, enhance the personalization of player experiences, and maximize player value.
By doing so, iGP emphasised that using player data in this way can aid in meeting the challenges caused by rising acquisition costs and competition for players’ attention.
Jovana Popovic Canaki, Chief Executive Officer of iGP, described the new partnership as strengthening the foundation of iGP’s platform solution as the company continues its transformation towards becoming solely a B2B technology provider.
“Together we are enabling operators to activate their player data, personalise engagement at scale, and drive stronger long-term growth,” she added.
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