FC Shakhtar (Donetsk) has signed a cooperation agreement with a licensed Ukrainian operator operating under the BETON brand.
Under the terms of the three-year contract, the company has become the club’s title sponsor. The partnership officially commenced on May 3, 2026, when the team first took to the field with the new sponsor’s logo during the Ukrainian clásico.
Dmytro Kyrylenko, Commercial Director of FC Shakhtar, commented: “We welcome BETON as the title sponsor of FC Shakhtar and view this partnership as a strategic alliance aimed at the systematic development of Ukrainian football as a whole. It is important for us to build long-term relationships with sponsors who share our values, ambitions, and vision for the future: brand development, stronger fan engagement, and the creation of new commercial opportunities even in challenging circumstances.
It is symbolic that this stage of cooperation begins on the eve of the club’s 90th anniversary — as a starting point for a new growth cycle of Shakhtar. We are confident that together with BETON we will be able to implement large-scale projects that will bring additional value to our fans, sponsors, and the entire football industry in Ukraine.”
As part of the sponsorship agreement, the BETON logo will be featured on elements of Shakhtar’s playing kit.
“We are proud to become part of the history of a legendary club whose character, discipline, and consistency have been the foundation of great victories. It is important for us to work alongside Shakhtar, as we unite to develop a transparent sports culture and build a strong foundation for new success stories,” the company “SITIKOD”, which operates under the BETON brand, stated.
“SITIKOD” is a licensed Ukrainian operator in the online casino and sports betting sectors. The company follows a transparent business model and actively implements advanced technological solutions in the field of responsible gaming. As part of its corporate social responsibility, BETON places a strong focus on the systematic support of Ukrainian sports at all levels.
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