Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has entered the Czech Republic’s B2C online gaming market through the 100% acquisition of the established local online sportsbook and casino operator Kingsbet CZ, marking a further step in its strategic expansion across regulated European markets.
The Czech Republic is an attractive, fast-growing, regulated market. According to official data from the Czech Ministry of Finance, in 2025, the Czech market had a total market value (GGR in CZK) of 68 billion (EUR 2.7 billion) with online gambling accounting for 59.2% of total GGR.
Kingsbet provides Greentube with local operational expertise and valuable market knowledge, supporting the company’s long-term ambitions in the country.
Ronald van den Brink, CCO of Greentube, said: “Entering the Czech market is a natural step in our long-term growth strategy. The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion.”
David Vaněk, CEO of Kingsbet, added: “We are excited to join the Greentube group. This partnership brings us growth and investment opportunities, as well as access to advanced technology and globally renowned game studios. It will allow us to deliver an even stronger player experience and continue growing in the Czech Republic.”
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