SBC Eurasia Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations, and partnerships that happened last week.
In the latest episode of iGaming Accent, host Vakho Mdivani welcomes Kaido Ulejev, an industry veteran and former Commercial Director at CEECA Betsson. The conversation spans regulation, market entry strategy, the ongoing battle between licensed and black market operators, and the art of building brands that genuinely resonate with players.
When an operator partners with a football club, league, media company, payment provider, or data supplier, it is no longer just about logo placement on a shirt or advertising inside a stadium. In today’s sports betting market, such partnerships are increasingly used as strategic tools for market entry, trust-building, product enhancement, and mitigating regulatory risk.
Companies and individuals have less than one month left to submit nominations for the Affiliate Leaders Awards 2026, with entries closing on Thursday, 11 June.
Armenian lawmakers are considering a new package of gambling reforms that would widen controls across both legal and illegal markets. While the Cabinet of Ministers of Ukraine has preliminarily approved an initiative to transfer the gambling regulator PlayCity from the Ministry of Digital Transformation to direct subordination under the Cabinet of Ministers.
The Central Bank of Azerbaijan (CBA) has expressed concern over the growing volume of financial flows linked to illegal gambling activities. While the Turkish government is set to begin a new phase in its crackdown on illegal gambling operators, with enforcement measures to extend beyond national borders and across digital platforms.
The Government and Regulatory Affairs team at Gaming Labs International (GLI) met with officials from the Bulgarian regulator to exchange ideas on how to strengthen the local sector.
With the eyes of the world set to turn to North America as the FIFA World Cup kicks off next month, authorities across Asia have raised alarms over the threat of black market gambling platforms.
Legislators have moved a step forward to implementing an EU-wide levy on gambling revenues, although the prospect still remains far off — for now. While unregulated online gambling generated $5.9 trillion in global wagering value in 2025, according to a new report from Gaming Compliance International (GCI).
GR8Tech has announced a new brand identity, changing its styling to reflect its stated focus on innovation and ambition. The company will be branding itself as GR8_TECH.
Betano was named an Official Tournament Partner of the FIFA World Cup 2026 in Europe and South America as part of a new agreement between FIFA and Kaizen Gaming’s flagship brand. While Super Group-owned Betway has signed former Real Madrid star Guti as a new brand ambassador for its Spanish market operations.
Entain’s General Counsel, Simon Zinger, penned letters to six Premier League clubs, continuing a campaign against unlicensed betting sponsors which has already seen Stella David, the firm’s Chief Executive Officer, appeal to the Premier League and the football regulator.
PopOK Gaming has continued to expand its presence within the Baltic region, this time through a new partnership with TOPsport in Lithuania. While Scientific Games has extended its long-running partnership with the National Lottery of Latvia, Latvijas Loto.
Habanero has entered a new partnership with Favbet Romania, expanding the supplier’s presence in one of the fastest-growing regulated iGaming markets in Central and Eastern Europe.
The leadership of Better Collective is confident that its AI-powered Playbook “can become a core platform for sports bettors worldwide”, having secured a global expansion of its partnership with social media platform X.
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