BetConstruct AI has appointed a new Chief Executive Officer, Lena Yasir, to take the helm of its AI technology leveraging and implementation over the coming years.
The firm has been in the midst of a huge expansion of its AI capabilities, having unveiled a new suite of products at the SBC Summit Lisbon last year, with further upgrades planned.
The SoftConstruct-owned company has cited its new hire’s “proven track record” in B2B commercial strategy, international expansion and scaling high-performing teams.
It has also noted her experience across both regulated and emerging markets.
Yasir’s new employer has outlined her key tasks as driving global revenue and innovation and strengthening the firm’s partnerships across the international iGaming ecosystem.
“BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time,” Yasir remarked.
Prior to joining BetConstruct AI, Yasir held senior leadership roles at several companies. She served as Chief Commercial Officer at Pragmatic Play’s ARRISE division and later as Vice President of Pragmatic Play. In addition, she led the commercial operations of Play’n GO.
She joins BetConstruct AI as the betting and gaming industry navigates a rapidly evolving landscape of AI implementation.
The company continues to secure new partnerships across the sector. Three months ago, it partnered with Logifuture, for example, integrating two of the company’s products onto its platform, Simulate and Zoom Sports.
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