International online betting company 1xBet is flexing its responsible gaming chops with the launch of a new business arm focused on the practice.
The Cyprus-based company’s 1xCare arm is a platform focused on player protection, responsible gambling, and harm prevention across the global industry.
Focal areas will be research, education, technology and player well-being, with 1xBet looking to consolidate these under a unified framework and collaborate partnerships.
1xBet hopes for 1xCare to become an international hub for responsible gambling excellence and best practice.
“Responsible gambling is not a slogan; it is a duty,” said Simon Westbury, 1xCare Chairperson.
“1xCare was created to support a more informed, transparent, and sustainable gambling ecosystem — one where player protection and well-being are central.”
Responsible gaming has become an increasingly important focus for 1xBet in recent years as the company embarks on a strategic pivot to focus on regulated markets.
This new focus on responsible gaming has included the creation of a series of reports, the International Player Safety Index, with research conducted by SBC Media.
The company’s new 1xCare division has four key pillars:
- A Research Hub focused on supporting evidence-based studies on gambling behaviour, addiction risks, and emerging technologies.
- EduCare, a platform for promoting responsible gambling education and awareness, and ethical standards across operators, sports and communities.
- TechShield, focused on advancing responsible gaming technologies such as early risk detection tools.
- A support and wellbeing division, which will look at how access to counselling, helplines and holistic support services can be improved through grants and partnerships.
Westbury asserts that 1xCare is a platform “built to contribute, not to complete”.
He continued: “We look forward to working alongside existing experts and organisations that share the goal of better protecting players and building greater trust in the industry.”
Don’t forget to subscribe to our Telegram channel!
