1xBet announced a long-term partnership with Conor McGregor, naming the former two-division UFC champion as its Brand Ambassador.
One of the most recognisable figures in MMA and global combat sports, McGregor was the first athlete in UFC history to hold championships in two weight divisions simultaneously.
The partnership supports 1xBet’s long-term ambition to become a leading betting and digital entertainment platform for adult MMA fans in eligible markets.
McGregor and 1xBet will collaborate on original content, digital activations and selected fan experiences. All activity will be adapted for individual markets and delivered in accordance with applicable licensing, advertising, age-verification and responsible-gambling requirements.
1xBet is committed to promoting responsible gambling practices across all partnership activities.
July 11: A Date with History
The partnership launches ahead of McGregor’s scheduled return to competition against Max Holloway at UFC 329 on July 11, 2026.
The date has particular significance in McGregor’s career. On July 11, 2015, he defeated Chad Mendes to win the interim UFC featherweight championship — the first UFC title of his career.
Exactly eleven years later, July 11 is set to mark the beginning of another chapter.
McGregor returns with renewed focus, disciplined preparation, enthusiasm about competing again and a determination to entertain fight fans. These themes will also shape his work with 1xBet.
This partnership with Conor McGregor forms a key part of 1xBet’s strategy to establish a leading position in MMA and combat sports for adult fans in eligible markets.
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