Live casino provider Imagine Live has entered into a partnership with MaxBet, one of the leading sports betting and online gaming operators in the Balkans.
The agreement will enable Imagine Live to strengthen its footprint across regulated markets, giving MaxBet’s players access to live dealer games and game show formats.
The rollout is already underway, with Montenegro set to be the first market to go live, followed by Serbia and Bosnia & Herzegovina.
MaxBet’s online platform serves around 95,000 active players each month, with the company holding a leading position in its core Serbian market. Since 2023, a majority stake in MaxBet has been owned by Flutter Entertainment, the global operator behind brands such as Paddy Power and Betfair.
As part of the partnership, MaxBet users will gain access to Imagine Live’s portfolio of live dealer tables and game shows, streamed from studios in Armenia, Romania, and Spain.
Founded in 2022, Imagine Live operates more than 200 tables and holds licences from the UKGC, MGA, ONJN, HGC, and other regulators, continuing to expand its presence in a region where the regulated online gaming market is experiencing steady growth.
Nadiya Attard, chief commercial officer at Imagine Live, said: “Going live with MaxBet reflects the strength of our content and our focus on partnering with established operators across regulated markets.
“MaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia & Herzegovina gives us a strong platform in a region we know well.”
Tornike Tordia, head of Gaming at MaxBet, added: “Bringing Imagine Live’s live casino content to our players reflects our commitment to offering a varied, high-quality gaming experience.
“Their live dealer games and game shows add real depth to our offering, and we look forward to rolling them out across our markets as the partnership grows.”
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