inbet has become the new general sponsor of football club PFC Ludogorets. Under the agreement, the brand’s logo will appear on the jerseys of both the club’s first team and reserve team, representing the 14-time champions of Bulgaria. In addition, Inbet will receive prominent visibility at Huvepharma Arena during Ludogorets’ home matches in the Bulgarian league, the Bulgarian Cup, as well as the qualifying rounds of UEFA club competitions.
The new partnership highlights inbet’s long-term strategy of supporting Bulgarian football and participating in initiatives that contribute to the development of sports and create opportunities for future generations of young athletes striving to achieve outstanding results.
“inbet has a long-term vision for its own growth and for its support of Bulgarian sport. In PFC Ludogorets, we have found a partner that shares our core values — professionalism, consistency, innovation, and the pursuit of leadership both domestically and internationally. We believe this partnership will be successful both on and off the pitch. We are confident it will mark the beginning of many significant joint initiatives,” said Mihail Hadzhiev, Managing Director of inbet.
Ludogorets has established itself as a club with a strong history and ambitious goals, which fully align with iInbet’s development strategy. The Razgrad-based team reached the top tier of Bulgarian football 15 years ago and, in its debut season, won both the Bulgarian league title and the Bulgarian Cup. Over the following years, the club added 14 Bulgarian championship titles, nine Bulgarian Super Cups, and four Bulgarian Cups to its trophy cabinet.
Ludogorets has also become a regular participant in European club competitions, reaching the UEFA Champions League group stage twice and advancing to the UEFA Europa League knockout rounds on five occasions.
The partnership with PFC Ludogorets represents an important step for inbet in reaffirming its commitment to Bulgarian football while strengthening its leadership position in the entertainment industry. The company continues to enhance customer experiences across Bulgaria by offering its services through an extensive nationwide retail network and a modern online platform.
“We would like to thank inbet for its trust and are confident that this marks the beginning of a successful partnership between two organizations driven by leadership and ambition. We are proud to work with a successful company that has a long-term vision for its market presence while actively pursuing a policy of corporate social responsibility and supporting Bulgarian sport and Bulgarian talent. We share the same values and look forward to bringing all of our joint projects to life,” said Angel Petrichev, Chief Executive Officer of PFC Ludogorets 1945.
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