SBC Eurasia Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations, and partnerships that happened last week.
Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROI. Brands still evaluate football clubs as media buys and expect returns inside 12 months, panellists said during the Sports Rights, Sponsorship & Media: What Still Delivers ROI session.
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting and finance. Additionally, the company has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, 30 September.
Romania’s General Directorate for the Authorisation of Gambling (ONJN) can’t seem to catch a break from a myriad of controversies engrossing it over the last few years. Additionally, Romania has introduced a new structure of tiered taxes on customer winnings, in force as of 1 August 2026.
Romanian gambling multinational Super Technologies, the operator of Superbet, has promoted Andrei Popa to General Manager for Romania. While SoftConstruct’s General Legal Counsel, Karine Hakobyan, has joined the International Masters of Gaming Law (IMGL), an international non-profit association.
As Estonia prepares to review its gambling act next year, data has revealed that the country’s self-exclusion list has grown over the past three years by almost 4,000 people. While the Ministry of Finance of Austria has submitted the draft of its Gambling Law to be reviewed by the European Commission (EC).
Italy’s land-based gambling sector will remain in limbo, as the government is unwilling to sign off on the final terms of its long-awaited retail reorganisation.
Despite the Philippines’ history as one of the only countries in Asia to foster a regulated gaming sector, the market is being placed under severe threat as a result of the actions of lawmakers.
Flutter Entertainment’s trading on the London Stock Exchange (LSE) has come to an end. Additionally, Peter Jackson will step down as Chief Executive Officer of Flutter Entertainment, with Dan Taylor set to succeed him.
Betsson has completed its €64.5m acquisition of Rhino Entertainment Group’s B2C business in Canada, alongside a portfolio of technology assets aimed at strengthening the group’s B2B operations. While BlackRock has re-upped its control in Entain, crossing the 5% threshold once again.
ThrillTech continues to expand its presence in Europe after securing a licence from the Hellenic Gaming Commission (HGC) in Greece. While FeedConstruct’s latest deal is with the Football Association of Wales (FAW).
Ukrainian betting firm GGBET has announced a new initiative with Ukrainian Premier League club FC Polissya Zhytomyr, unveiling the team’s new kit ahead of the 2026/27 domestic season. While Betway has also confirmed its much-anticipated partnership with Manchester United, becoming the club’s principal partner and exclusive global betting partner.
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