Yggdrasil continues to expand its presence in the Bulgarian online gaming market through a new partnership with Alphawin.
As part of the deal, the operator’s players will gain access to a wide selection of Yggdrasil games, as well as content from independent developers participating in the YGG Masters and YGG Champions programmes. The content will be supplied by EGT Digital.
The new partnership will enable Yggdrasil to strengthen its position in the Balkans and expand the reach of its gaming content across the region. The company has previously entered into similar agreements with operators in Croatia, Romania and Serbia.
Olga Degtiareva, Regional Manager at Yggdrasil, stated: “The Balkans is an increasingly important market for Yggdrasil. The region continues to mature, presenting significant opportunities for growth, and establishing a strong presence across individual markets is a key part of our strategy.”
“We’re delighted to partner with alphawin and bring our portfolio to even more players in Bulgaria. We look forward to building on this partnership and further strengthening our position in the region.”
Games available to Alphawin’s online casino customers will include Valley of the Gods, Raptor 2 DoubleMax and Multifly!2 MultiMax. The game portfolio will be expanded with additional releases over the coming months.
Radoslav Milanov, Head of Casino at alphawin, added: “As one of Bulgaria’s most popular online casinos, our mission is to provide players with a complete gaming experience and access to top-quality content.”
“Partnering with Yggdrasil is a natural fit with that ambition. Its strong portfolio of games, combined with Yggdrasil’s BOOST promotional tools, will help us drive player engagement, deliver an even more compelling experience and further differentiate alphawin in the Bulgarian market.”
Last month, Yggdrasil Regional Manager Paulina Ostrzycka spoke about the development of online gaming across the Balkans and why the region plays an important role in the slot studio’s strategy.
Ostrzycka said:Ostrzycka said: “We are continuing to expand there. Recently we went live in Croatia with Admiralbet, and then we strengthened in Serbia alongside them.
“In addition, we have gone live with Betano in Romania, which is one of the biggest operators in the country. The plan is to also expand with them in Serbia and Croatia.
“In general, this region is important for us, and we are trying to connect with the biggest operators in this market and then keep engaging with players.”
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