Betano owner Kaizen Gaming has renewed its sponsorship deal with UEFA, setting the stage for the next European Championship.
The deal, signed well in advance of the tournament, makes Betano an official sponsor of UEFA Euro 2028, which will take place in England, Scotland, Wales and Northern Ireland from 9 June to 9 July 2028.
Betano is now a long-time partner of UEFA and top-level football more generally.
The company partnered with the European football governing body for the 2024 edition of the Euros, becoming the first online betting brand to partner with the men’s national team tournament.
Since then, it has become a partner of the two elite international club-level tournaments as an ‘official global sponsor’ of both the Champions League and the Europa League.
“UEFA Euro 2024 marked the beginning of an important partnership for Kaizen Gaming and Betano,” said George Daskalakis, Co-Founder and Chief Executive Officer of Kaizen Gaming.
“Returning to the competition for UEFA EURO 2028 is particularly meaningful for us.
“More than anything, being part of the 18th edition of the UEFA European Championship is an opportunity for us to build on everything we have created together so far and take that relationship into its next chapter.”
Theodoros Theodoridis, General Secretary at UEFA, said: “We are delighted to continue our successful partnership with Kaizen Gaming and welcome Betano back as an official sponsor of UEFA EURO 2028.
“Following our collaboration at UEFA EURO 2024 and across the UEFA Europa League and UEFA Conference League, this agreement reaffirms our commitment to both developing the game and improving the matchday experience.
“We look forward to working together as we build towards UEFA EURO 2028.”
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