Banijay Rights has expanded its Gaming & Gambling team following its merger with All3Media International.
Mark Woollard has been appointed Senior Vice President of Gaming & Gambling, taking responsibility for Banijay Rights’ gaming and gambling operations as the distributor looks to maximise its expanded portfolio.
Woollard joined the group’s Gambling division, Endemol Games, in 2013 and has since held senior roles including Director of Banijay Brands’ Global Licensing Division and Commercial Director of EndemolShine Gaming.
Andreas Demetriou, who has spent three years at Banijay Rights, will report to Woollard as Sales Manager.
The appointment comes alongside the hiring of David Christopher’s as Group Director of the firm’s Licensing and Merchandising team.
Cathy Payne, Chief Executive Officer at Banijay Rights, commented: “As Banijay Rights embarks on this new phase, these newly strengthened teams – led by David and Mark – bring a wealth of experience to unlock and maximise our expanded portfolio across multiple markets.
“Ahead of Brand Licensing Europe (BLE), we are excited to see them generate new opportunities for off-screen growth and commercial expansion.”
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