ELA Games has signed a partnership agreement with EveryMatrix to expand the distribution of its gaming content.
Under the deal, operators working with EveryMatrix will gain access to ELA Games’ portfolio, which includes story-driven titles and revamped versions of classic slots.
Yaroslav Soloshenko, Business Team Lead at ELA Games, said: “Our partnership with EveryMatrix gives ELA Games direct access to advanced aggregation technology for integrating our games, and that’s the standard we hold across every partnership we build.
“It puts our premium slots in front of a huge new network of operators, giving even more players the standout art style and engaging mechanics they already know us for.”
ELA Games said the partnership forms part of its long-term strategy to expand its audience. To achieve this, the developer aims to strengthen its relationships with content aggregation platforms and operators across the online gaming industry.
In August, ELA Games also signed a deal with Romanian operator MaxBet to supply 23 slots. The titles included in the agreement are Cash of Gods, Flame Fruits Frenzy and Noble Crown.
Dominic Grose, Managing Director of Casino at EveryMatrix, added: “We’re delighted ELA has joined our aggregation network, the largest in our industry, adding yet more quality to the choice of casino content our customers have across multiple global markets.”
A new approach to the Hold and Win mechanic
Last month, Tina Rednikina, Senior Account Manager at ELA Games, joined iGaming Expert for the latest episode of Beyond the Reels. During the interview, she discussed the ideas behind the creation of the Silly Chilli Dogs slot.
ELA Games moved away from the traditional approach of developing a game mechanic first and then designing a theme around it. Instead, the team worked on the characters and gameplay simultaneously. This approach allowed each dog to develop its own personality and take on a specific modifier within the Hold and Win bonus feature.
Rednikina said: “The characters were there from the start, and we already had the gameplay direction in mind. We developed the characters and mechanics together, which helped us give each dog its own personality and role in our game.
“Instead of seeing basic symbols, players see a character and already understand what each character might do. The mechanic becomes part of the personality rather than just another feature on the reel.”
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