Entain is looking to sell its Australian venues business, which includes the market-leading pub poker operator Australian Poker League (APL) and its fast-growing trivia business.
According to the Australian Financial Review, Entain filed preliminary sale documents with private equity firms on Monday. The aim is to offload non-core assets and focus on growing its Australian sports betting brands Ladbrokes and Neds.
The move comes despite the APL dominating the Australian pub poker market, with projected revenues of almost AUS$13 million (US$8.6 million) in 2025. The league runs smaller poker tournaments throughout the week in around 1,200 pubs and clubs, as well as major tournament series through the APL Tour and a popular annual tournament in Queensland called the APL Million. The latest APL Million concluded a few days ago, with a record prize pool of almost AUS$16 million (US$10.6 million).
Entain’s Australian trivia division has a player base of 451,000 registered and is projected to generate AUS$4.3 million (US$2.8 million) in revenue in 2025, the AFR says.
Non-binding pre-bids are due in October.
Entain acquired APL operator Full House Group in 2023 and controls 45% of Australia’s pub poker market.
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