After reclaiming the title of undisputed heavyweight world champion, Ukrainian boxer Oleksandr Usyk will take the main stage at SBC Summit 2025 in Lisbon. In his keynote, he will share insights on how to perform under pressure and turn challenges into success.
Attendees will be able to hear Usyk speak on Wednesday, September 17 at 11:30 during the session “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most.”
Rasmus Sojmark, Founder and CEO of SBC, said: “I couldn’t be more excited to welcome Oleksandr Usyk to SBC Summit. He’s not just one of the greatest boxers of our generation but a symbol of resilience, discipline, and what it means to perform when everything is on the line. Having him share his story with our audience is about inspiring all of us to push harder, aim higher, and believe in what’s possible.”
In his speech, Usyk will share a unique perspective on creating result-oriented businesses. Also on stage will be Evgeniy Krazhan (CSO, GR8 Tech) and Kirill Korobka (CEO, RTF) – a blockchain platform co-founded by Usyk. The platform helps fighters develop, monetize their talent and interact with the community.
Yevhen Krazhan (CSO at GR8 Tech) said: “We are incredibly excited to bring Oleksandr Usyk, co-founder of our partner Ready to Fight, to SBC Summit. Our partnership with RTF is built on shared values of systematic excellence and performance under pressure, and on the Super Stage, we’ll explore how championship thinking translates directly to business success – delivering valuable insights for everyone hungry for that heavyweight drive. It’s going to be a powerful conversation, followed by exclusive activities with the champion at our stand, C350.”
“RTF by Oleksandr Usyk and their partnership with GR8 Tech show just how powerful it can be when athletes and brands come together. This session is about finding the right ambassadors, people whose stories truly inspire. It will give delegates a real look at how those connections are built and what makes them work,” Sojmark added.
Usyk is one of the most decorated boxers in the world: Olympic gold medalist in 2012, undisputed cruiserweight champion in 2018, and today the reigning heavyweight leader of the four-belt era. By defeating Tyson Fury, Anthony Joshua, and Daniel Dubois, Usyk became the first two-time undisputed heavyweight champion since Muhammad Ali. Outside the ring, his charisma, sharp one-liners, and viral pre-fight dances have made him a fan favorite worldwide.
His appearance on the Super Stage will follow his participation in the Legends Charity Game in Lisbon, where he will lead the Portugal and World Legends teams onto the field. Notably, in 2023, Usyk even signed a short-term contract with the Ukrainian football club Polissya.
The champion will also headline an exclusive event at the GR8 Tech booth (C350) in the Sports Betting & iGaming Zone. The program will feature interactive boxing activities with industry ambassadors and influencers, along with a giveaway of autographed gloves from Usyk.
The Ukrainian champion’s keynote will be part of the packed Super Stage program, which will also feature global stars from sport and business. Legends Charity Game players – Marek Hamšík, Giorgos Karagounis, Gaizka Mendieta, and Peter Schmeichel – will share how football’s global influence can inspire change and support charitable initiatives.
In addition, Gary Vaynerchuk and Randi Zuckerberg will take the stage to discuss how artificial intelligence and creative social storytelling help betting and gaming brands build communities and improve products in a world overflowing with tools, platforms, and endless choices.
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