EveryMatrix has announced a new partnership with bet365, calling it its “largest ever global casino aggregation deal.”
As part of the collaboration, bet365 will expand its portfolio with content from more than 40 suppliers across a number of regulated markets, including the UK, Germany and the Netherlands. In addition, the operator will add games from Armadillo and Fantasma Studios, both part of the EveryMatrix group.
Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, commented: “We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy.
“SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson added that the partnership represents “a significant step forward in our commitment to providing exceptional products to our customers.”
The new deal continues EveryMatrix’s strategy of broadening the reach of its solutions. In August, the company signed its first UK turnkey technology partnership with the land-based and online bingo operator The Palaces.
The Palaces and Bingo Britain brands are now powered by EveryMatrix’s core products: the advanced player account management platform, the payments platform, and the affiliate management and tracking system.
In June, SlotMatrix also went live in West Virginia through Delaware North’s Betly iGaming platform.
Alongside signing new deals, EveryMatrix has strengthened its SlotMatrix team by hiring former Evolution Group employees: Mark Hothersall as Head of Business Development and Carl Gatt Baldacchino as Head of Account Management.
Don’t forget to subscribe to our Telegram channel!
